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Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse, misuse, and abuse. This text identifies key misconceptions in the field and shows professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management. The book explodes the myths and misconceptions that have developed as branding has become a hotter and more lucrative area for consultants.
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The Retail Jeweller's Guide
Publicado por
Butterworth-Heinemann, 1988
ISBN 10: 0408029137
ISBN 13: 9780408029131
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-W-008-02021
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The Retail Jeweller's Guide
Publicado por
Butterworth-Heinemann, 1988
ISBN 10: 0408029137
ISBN 13: 9780408029131
Antiguo o usado
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Librería: Archives Books inc., Edmond, OK, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Very Good. 5th edition. Jacket in Very Good condition. No markings on text. Historic Oklahoma Bookstore on Route 66. Packages shipped daily, Mon-Fri. Nº de ref. del artículo: mon0000732414
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The Retail Jeweller's Guide
Publicado por
Butterworth-Heinemann, Saint Louis, Missouri, U.S.A., 1988
ISBN 10: 0408029137
ISBN 13: 9780408029131
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Librería: Books on the Boulevard, Sherman Oaks, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hard Cover. Condición: Very Good. Estado de la sobrecubierta: Fine. Reprint. Dealer stamp front free endpaper. Contents include: B&W Photos, The Metals, The Gems, Making Glassware, Gemmology, Pottery, The Lever Escapement. Binding tight and straight, inner pages clean and unmarked. Dust Jacket is price-intact, clean with mild shelfwear.; 8vo; 412 pages. Nº de ref. del artículo: 30818
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