POP!: Create the Perfect Pitch, Title, and Tagline for Anything - Tapa blanda

Horn, Sam

 
9780399533617: POP!: Create the Perfect Pitch, Title, and Tagline for Anything
Tapa blanda
ISBN 10: 0399533613 ISBN 13: 9780399533617
Editorial: Penguin Publishing Group, 2009

Sinopsis

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

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Acerca del autor

Sam Horn has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop: Create the Perfect Pitch, Title, and Tagline for Anything, What’s Holding You Back? and Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict.

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Editorial
Penguin Publishing Group
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0399533613
ISBN 13 
9780399533617
Encuadernación
Tapa blanda
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780399532764: Pop!: Stand Out In Any Crowd

Edición Destacada

ISBN 10:  0399532765 ISBN 13:  9780399532764
Editorial: Perigee Books,U.S., 2006
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