Keep the Customer!: Making Customer Service Your Competitive Edge - Tapa blanda

Desatnick, Robert L.

 
9780395538098: Keep the Customer!: Making Customer Service Your Competitive Edge

Sinopsis

Stresses the importance of customer service, and discusses employee and customer relations, service standards, evaluations, motivation and employee training

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Reseña del editor

From CEOs of major corporations to small business owners, everyone is proclaiming customer service as the key to business success in the '90s. With step-by-step methods used by such companies as McDonald's and Citicorp, Keep the Customer! provides the tools for meeting the demands of today's service economy.

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