The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns
"Sinopsis" puede pertenecer a otra edición de este libro.
The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: HPB Inc., Dallas, TX, Estados Unidos de America
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_463533282
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 19143198-6
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0394442288I4N01
Cantidad disponible: 1 disponibles
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Very Good. Very Good condition. Very Good dust jacket. (advertising, united states ) A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: J09OS-00055
Cantidad disponible: 1 disponibles
Librería: Miki Store, San Jose, CA, Estados Unidos de America
hardcover. Condición: Good. Estado de la sobrecubierta: DUST JACKET. Pages are crisp and clean, no marking. Cover is good. Binding is tight/good. 1980 edition. Nº de ref. del artículo: u-bs51
Cantidad disponible: 1 disponibles
Librería: Solr Books, Lincolnwood, IL, Estados Unidos de America
Condición: very_good. This books is in Very good condition. There may be a few flaws like shelf wear and some light wear. Nº de ref. del artículo: BCV.0394442288.VG
Cantidad disponible: 1 disponibles
Librería: Redux Books, Grand Rapids, MI, Estados Unidos de America
Hardcover. Condición: Good. Good hardcover with fair DJ. Pages are clean and unmarked. Covers show very light edge fading. Binding loosening very slightly in center but still intact. Dust jacket shows edge edge wear with small tears and tanning. Previous owner's name on inside front cover.; 100% Satisfaction Guaranteed! Ships same or next business day! Nº de ref. del artículo: 51312240037
Cantidad disponible: 1 disponibles
Librería: Griffin Books, Stamford, CT, Estados Unidos de America
Hardcover. Condición: Very Good. First printing first thus Knopf in lightly toned price intact jacket. Tight and unmarked. Light foxing. Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal. Nº de ref. del artículo: 88838
Cantidad disponible: 1 disponibles
Librería: Burnside Rare Books, ABAA, Portland, OR, Estados Unidos de America
Hardcover. Condición: Very Good. First Edition. First trade edition, first printing; preceded only by the privately printed but truncated Bates edition. Near Fine with slight fading to spine cloth, in a Very Good un-printed Mylar jacket, which is lightly soiled and with a small tear at the base of the spine. In a Very Good slip cas, light soiled and lightly worn, rubbed at the points and with a ding along the front opening, gold title label shows light rubbing. Scarce in jacket and slip case. With publisher's prospectus laid in. A seminal advertising book; Reeves was reportedly used as an inspiration for Don Draper's character in Mad Men. Nº de ref. del artículo: 170131004
Cantidad disponible: 1 disponibles