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The Creative Business Guide to Running a Graphic Design Business - Tapa blanda

Foote, Cameron S.

 
9780393731491: The Creative Business Guide to Running a Graphic Design Business
Tapa blanda
ISBN 10: 0393731499 ISBN 13: 9780393731491
Editorial: WW Norton & Co, 2004

Sinopsis

The only complete manual for running and maintaining a design business. Graphic design is a unique business, requiring its own distinct management style and operations agenda in order to run efficiently and maximize profitability. This is the first comprehensive business manual for graphic design firms of all sizes, providing specialized tips tailored to the specific goals and needs of design companies. Divided into four sections that treat the cornerstone concerns of every successful business--organization, marketing, personnel, and operations--the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. The appendices include sample business forms and documents to help put the information into practice.

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Reseña del editor

Graphic design is a unique business, requiring its own distinct management style and operations agenda in order to run efficiently and maximize profitability. This is the first comprehensive business manual for graphic design firms of all sizes, providing specialized tips tailored to the specific goals and needs of design companies. Divided into four sections that treat the cornerstone concerns of every successful business--organization, marketing, personnel, and operations--the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. The appendices include sample business forms and documents to help put the information into practice.

Biografía del autor

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

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Editorial
WW Norton & Co
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0393731499
ISBN 13 
9780393731491
Encuadernación
Tapa blanda
Número de páginas
496
Contacto del fabricante
no disponible
Persona responsable
no disponible