The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Tapa dura

Foote, Cameron S.

 
9780393730098: The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business

Sinopsis

Tips, techniques, and procedures for starting up and running a successful creative-services business. Based on input from over 4,000 self-employed creative pros, this book addresses all the issues facing an individual freelance or multiperson creative-services business: organization, staffing, management, and profitability. An operations manual for graphic designers, art directors, illustrators, writers, and advertising and public-relations professionals who are or would like to be self-employed, it answers hundreds of questions such as: How do you start freelancing? How do you manage a multiperson shop? What's the best way to market your services? How much should you charge?

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Acerca del autor

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780393730937: BUSINESS SIDE CREAT 2E PA (UPDATE

Edición Destacada

ISBN 10:  039373093X ISBN 13:  9780393730937
Editorial: WW Norton & Co, 2002
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