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Sinopsis
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.
Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.
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Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.
Erik Brynjolfsson is the director of the MIT Initiative on the Digital Economy and Schussel Family Professor of Management Science at the MIT Sloan School. He is the author of several best-selling books with co-author Andrew McAfee, and one of the world’s most cited scholars in information systems and economics.
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Machine, platform, crowd: harnessing our digital future
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W.W. Norton & Company, 2017
ISBN 10: 0393254291
ISBN 13: 9780393254297
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Librería: Bookbot, Prague, Republica Checa
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Condición: Fair. Beschriftungen / Markierungen; Leichte Risse. From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading. Nº de ref. del artículo: dc795304-61eb-4f44-a9c2-5a3e715f2a57
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Machine, platform, crowd: harnessing our digital future
Publicado por
W.W. Norton & Company, 2017
ISBN 10: 0393254291
ISBN 13: 9780393254297
Antiguo o usado
Tapa dura
Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Condición: Fine. Leichte Risse. From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading. Nº de ref. del artículo: 64c29eed-7c11-4c5d-a06d-9f428db3157e
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Machine, Platform, Crowd: Harnessing Our Digital Future
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W. W. Norton & Company, 2017
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ISBN 13: 9780393254297
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Machine, Platform, Crowd: Harnessing the Digital Revolution
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ISBN 13: 9780393254297
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Machine, Platform, Crowd : Harnessing the Digital Revolution
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Norton & Company, Incorporated, W. W., 2017
ISBN 10: 0393254291
ISBN 13: 9780393254297
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Machine, Platform, Crowd : Harnessing the Digital Revolution
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Norton & Company, Incorporated, W. W., 2017
ISBN 10: 0393254291
ISBN 13: 9780393254297
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Machine, Platform, Crowd : Harnessing the Digital Revolution
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Norton & Company, Incorporated, W. W., 2017
ISBN 10: 0393254291
ISBN 13: 9780393254297
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Original o primera edición
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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