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Sinopsis
In the wine capital of the world, a battle royal of tradition against innovation in the quest for ratings and market share. For wine lovers the world over, Bordeaux is the center of the universe. But in the past two decades, revolutionaries have stormed its traditional bastions, making their markand their fortunesmodernizing the production and marketing of wine. Noble Rot introduces us to the figures who epitomize the changes sweeping Bordeaux: the noble family behind Chateau d'Yquem engaged in a soap-opera feud; a stonemason turned winemaker whose wine, made in a garage, sells for $100 a bottle; the Maryland-based critic Robert Parker, whose opinion routinely makes or breaks a wine; and the New World operations that have used branding to undercut Bordeaux's supremacy. It also delves into the mysteries of the legendary classification of 1855: how it became the bible of Bordeaux, and how it was at last successfully challenged. William Echikson takes readers inside the center of the French wine business to examine the schism between defenders of the old order and architects of the new.
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In the wine capital of the world, a battle royal of tradition against innovation in the quest for ratings and market share. For wine lovers the world over, Bordeaux is the center of the universe. But in the past two decades, revolutionaries have stormed its traditional bastions, making their markand their fortunesmodernizing the production and marketing of wine. Noble Rot introduces us to the figures who epitomize the changes sweeping Bordeaux: the noble family behind Chateau d'Yquem engaged in a soap-opera feud; a stonemason turned winemaker whose wine, made in a garage, sells for $100 a bottle; the Maryland-based critic Robert Parker, whose opinion routinely makes or breaks a wine; and the New World operations that have used branding to undercut Bordeaux's supremacy. It also delves into the mysteries of the legendary classification of 1855: how it became the bible of Bordeaux, and how it was at last successfully challenged. William Echikson takes readers inside the center of the French wine business to examine the schism between defenders of the old order and architects of the new.
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Noble Rot: A Bordeaux Wine Revolution
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W. W. Norton & Company, 2004
ISBN 10: 0393051625
ISBN 13: 9780393051629
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Noble Rot: A Bordeaux Wine Revolution
Publicado por
W. W. Norton & Company, 2004
ISBN 10: 0393051625
ISBN 13: 9780393051629
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
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Noble Rot: A Bordeaux Wine Revolution
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W. W. Norton & Company, 2004
ISBN 10: 0393051625
ISBN 13: 9780393051629
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ISBN 10: 0393051625
ISBN 13: 9780393051629
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ISBN 13: 9780393051629
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