Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)

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9780387782126: Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)
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"This handbook gives an overview of academic research on one facet of marketing: quantitative models. … Each chapter contains a very sizable bibliography, which leads to an impressive consolidated citations index of over 1,000 authors. The volume is a valuable reference for academic researchers and for students writing theses in quantitative marketing models." (L-F. Pau, ACM Computing Reviews, April, 2009)

From the Publisher:

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models.

Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

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Editorial: Springer-Verlag New York Inc., United States (2008)
ISBN 10: 0387782125 ISBN 13: 9780387782126
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Descripción Springer-Verlag New York Inc., United States, 2008. Hardback. Estado de conservación: New. 236 x 163 mm. Language: English . Brand New Book. Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Nº de ref. de la librería LIB9780387782126

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Wierenga, Berend (Editor)
Editorial: Springer Verlag (2008)
ISBN 10: 0387782125 ISBN 13: 9780387782126
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Revaluation Books
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Descripción Springer Verlag, 2008. Hardcover. Estado de conservación: Brand New. 1st edition. 625 pages. 9.25x6.25x1.50 inches. In Stock. Nº de ref. de la librería __0387782125

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Editorial: Springer-Verlag New York Inc., United States (2008)
ISBN 10: 0387782125 ISBN 13: 9780387782126
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Descripción Springer-Verlag New York Inc., United States, 2008. Hardback. Estado de conservación: New. 236 x 163 mm. Language: English . Brand New Book. Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Nº de ref. de la librería LIB9780387782126

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Editor-Berend Wierenga
Editorial: Springer (2008)
ISBN 10: 0387782125 ISBN 13: 9780387782126
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Descripción Springer, 2008. Hardcover. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería SONG0387782125

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Wierenga, Berend
Editorial: Springer (2016)
ISBN 10: 0387782125 ISBN 13: 9780387782126
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Descripción Springer, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780387782126_lsuk

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BEREND WIERENGA
Editorial: Springer (2008)
ISBN 10: 0387782125 ISBN 13: 9780387782126
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Herb Tandree Philosophy Books
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Descripción Springer, 2008. Hardback. Estado de conservación: NEW. 9780387782126 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0274698

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Wierenga, Berend (EDT)
Editorial: Springer-Verlag New York Inc. 2008-09-01, New York, NY (2008)
ISBN 10: 0387782125 ISBN 13: 9780387782126
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Descripción Springer-Verlag New York Inc. 2008-09-01, New York, NY, 2008. hardback. Estado de conservación: New. Nº de ref. de la librería 9780387782126

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Berend Wierenga
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Descripción Springer-Verlag New York Inc., 2008. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9780387782126

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Berend Wierenga
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Descripción Springer-Verlag New York Inc., 2008. HRD. Estado de conservación: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Nº de ref. de la librería IP-9780387782126

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Berend Wierenga
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Descripción Springer-Verlag Gmbh Okt 2008, 2008. Buch. Estado de conservación: Neu. 234x156x37 mm. Neuware - Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. 625 pp. Englisch. Nº de ref. de la librería 9780387782126

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