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Sinopsis
A narrative exploration of how the concept of common sense is inadequate in today's complex world draws on multiple disciplines to offer insight into the sources of such topics as popularity, economics and self-deception.
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Acerca del autor
DUNCAN WATTS, a professor of sociology at Columbia University, is a principal research scientist at Yahoo! Research. A former officer in the Royal Australian Navy, he holds a Ph.D. in Theoretical and Applied Mechanics from Cornell University. He is the author of Six Degrees: The Science of a Connected Age (Norton, 2003). He lives in New York City.
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Everything Is Obvious: Once You Know the Answer
Publicado por
Random House USA Inc, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these influencers in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life. Nº de ref. del artículo: CIN0385531680VG
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Imagen de archivo
Everything Is Obvious: Once You Know the Answer
Publicado por
Random House USA Inc, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these influencers in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life. Nº de ref. del artículo: 00108154867
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Everything Is Obvious: *Once You Know the Answer
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Crown Business, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: C04C-03001
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Everything Is Obvious : Once You Know the Answer
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Knopf Doubleday Publishing Group, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 5690955-6
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Everything Is Obvious : Once You Know the Answer
Publicado por
Knopf Doubleday Publishing Group, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 4068737-6
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Everything Is Obvious : Once You Know the Answer
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Knopf Doubleday Publishing Group, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 5690955-6
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Everything Is Obvious: *Once You Know the Answer
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Crown Business, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
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Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
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Everything Is Obvious: *Once You Know the Answer
Publicado por
Crown Business, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
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Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
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Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0385531680I3N01
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Everything Is Obvious: *Once You Know the Answer
Publicado por
Crown Business, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
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Tapa dura
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0385531680I3N00
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Everything Is Obvious: *Once You Know the Answer
Publicado por
Crown Business, 2011
ISBN 10: 0385531680
ISBN 13: 9780385531689
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0385531680I3N01
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