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Sinopsis
Book by Jackson Ira Nelson Jane
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In Profits with Principles, Ira A. Jackson and Jane Nelson show the quantifiable and enduring business advantage or "doing the right thing." The sixty companies profiled in Profits with Principles - including Starbucks, Citigroup, Alcoa, General Motors, General Electric, DuPont, and Dell - come from different industries and have implemented different strategies to build trust and gain a competitive advantage. What they share, however, are basic operating principles of making values integral to the way they do business. By focusing on creating societal as well as shareholder value, they have built market share, improved risk management, enhanced innovation, strengthened consumer loyalty, and attracted the best talent.
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At a time when unethical business practices continue to dominate the business press, PROFITS WITH PRINCIPLES offers persuasive proof that when businesses combine profit making with a concern for values and the greater good, they do better in the marketplace than those that concentrate only on the bottom line.
In PROFITS WITH PRINCIPLES, Ira A. Jackson and Jane Nelson show the quantifiable and enduring business advantage to “doing the right thing.” The companies profiled in PROFITS WITH PRINCIPLES–including Starbucks, Citigroup, Alcoa, General Motors, General Electric, Dupont, and Dell–come from different industries and have implemented different strategies to build trust and gain a competitive advantage. What they share, however, are basic operating principles of making values integral to the way they do business. By focusing on creating societal as well as shareholder value, they have built market share, improved risk management, enhanced innovation, strengthened consumer loyalty, and attracted the best talent.
Jackson and Nelson’s seven principles include Harness Innovation for the Public Good, as in the simple, low-cost water purifier from Proctor & Gamble that has the potential to save thousands of lives; Spread Economic Opportunity, exemplified by Marriott’s “Pathways to Independence” program that creates job opportunities for former welfare recipients and gives the company a competitive advantage in the marketplace for low-skilled employees; and Put People at the Center, a value practiced by Alcoa that reduced its lost workday injury rate by more than 90% since 1988.
This breakthrough guide on how companies can build trust and grow market share by making a difference opens the door to a new kind of capitalism, providing a wealth of infinitely useful and practical recommendations a company of any size can adapt.
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- EditorialDoubleday
- Año de publicación2004
- ISBN 10 0385501633
- ISBN 13 9780385501637
- EncuadernaciónTapa dura
- Número de edición1
- Número de páginas385
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Hardcover. Condición: Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. Using in-depth case studies and examples from over 50 companies that range from Starbucks to Citigroup, General Motors to General Electric, DuPont to Dell, Ira A. Jackson, former director of the Center for Business and Government at Harvard's Kennedy School, shows the quantifiable and enduring business advantage to "doing the right thing." Companies that give back to their employees and societyfocusing on values and purpose as well as profitabilityoften gain commpetitive advantage and improve their brand image, consumer loyalty, and employee satisfaction. Identifying seven principles of making values integral to business processes and practices, PROFITS WITH PRINCIPLES opens the door to a new kind of capitalism, providing a wealth of practical recommendations companies of all sizes can model their own efforts after. First printing, in excellent condition with a tiny crease to the bottom front corner of the dust jacket only. Inscribed by both authors. Size: 6½" - 9¾" First Printing 0.0 First Printing First Printing. Inscribed by Author(s). book. Nº de ref. del artículo: 272967
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