Profiles the companies that are most successfully merging traditional and e-commerce business practices, identifying the principles that can be used to effectively redirect thinking, resources, and energy. 30,000 first printing.
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JAMES M. CITRIN is the managing director of Spencer Stuart's Global Communications and Media Practice. The coauthor, with Thomas Neff, of Lessons from the Top, Cirtrin has a regular column in Business 2.0, has written for The New York Times and Strategy+Business, and has appeared on CNBC, CNN, NBC, and many other national business forums. He lives in New Canaan, Connecticut.
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