By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982.
In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.
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Building on the concepts they first developed in Generations and 13th Gen, Neil Howe and William Strauss now take on Generation Y, or, as they call them, the Millennials. Unlike their rather distressing portrait of the more reactive Generation X (the 13th Gen), or the negative stereotypes that abound about today's kids, this is all good news. According to Howe and Strauss, this group is poised to become the next great generation, one that will provide a more positive, group-oriented, can-do ethos. Huge in size as well as future impact, they're making a sharp break from Gen-X trends and a direct reversal of boomer youth behavior. Why? Because, as a nation, we've devoted more concern and attention their way than to any generation in, well, generations.
Using their trademark paradigm, which places each generation as part of a larger historical cycle with four generations to a cycle, the authors not only describe these kids as they are now (as the first year sets off for college, the last yet to be born) but launch into projections for the future. A sampling of their potential influence in this decade: pop music will become more melodic and singable and sitcoms more melodramatic and wholesome; there will be a new emphasis on manners, modesty, and old-fashioned gender courtesies; and they'll resolve the long-standing debates about substance abuse. "They will rebel against the culture by cleaning it up, rebel against political cynicism by touting trust, rebel against individualism by stressing teamwork, rebel against adult pessimism by being upbeat, and rebel against social ennui by actually going out and getting a few things done." Scanning the future further, this hero generation will have to confront some major crises. But, for a group that has never known war or famine, will it be an opportunity or a calamity? Much of Millennials Rising is familiar territory rehashed, and the profiles and prophecies just too general. But it's hard to resist this hopeful vision for our children and the future. --Lesley ReedFrom the Back Cover:
in the '60s, it was the Boomers. In the '90s, it was the Xers. Now, it's the Millennials -- who are graduating from high school and flooding the nation's college campuses. In Millennials Rising, bestselling authors Howe and Strauss reveal who these kids are and where they're going. They explain ...
-- Why Millennials are protected, pressured, and celebrated far more than Boomers or Gen Xers ever were
-- Why civic spirit and test scores are up, and crime and risky behavior down
-- Why today's kids are held to higher standards than adults apply to themselves
-- Why Millennials are a lot less violent, vulgar, and sexually charged than the teen culture older people are producing for them
A decade ago, in Generations, Howe and Strauss predicted many of the youth trends we are beginning to see today. Now, in this remarkable new book -- one that is certain to spark a heated national debate about the next generation -- the authors provide startling proof for how today's Millennial teens are defying conventional wisdom about youth.
Having taken their own polls, weighed all the data, talked with hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss offer this powerful conclusion: Before the decade is over, Millennials will reject the Gen X pop culture, rebel against Boomer politics, dramatically redefine what it means to be young, and, in time, become America's next great generation.
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