Co-Creation, Innovation and New Service Development: The Case of Videogames Industry (Routledge Interpretive Marketing Research) - Tapa blanda

Czarnota, Jedrzej

 
9780367886950: Co-Creation, Innovation and New Service Development: The Case of Videogames Industry (Routledge Interpretive Marketing Research)

Sinopsis

This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, orga

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Acerca del autor

Jedrzej Czarnota is a Research Analyst at Trilateral Research Ltd., UK.

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Otras ediciones populares con el mismo título

9781138636590: Co-Creation, Innovation and New Service Development: The Case of Videogames Industry (Routledge Interpretive Marketing Research)

Edición Destacada

ISBN 10:  1138636592 ISBN 13:  9781138636590
Editorial: Routledge, 2017
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