Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research) - Tapa blanda

Libro 16 de 19: Routledge Interpretive Marketing Research
 
9780367875497: Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research)
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ISBN 10: 0367875497 ISBN 13: 9780367875497
Editorial: Routledge, 2019

Sinopsis

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns.



This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital

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Acerca del autor

Franck Cochoy is Professor of Sociology at the University of Toulouse Jean Jaures and a member of LISST-CNRS, France. He works in the field of economic sociology, with a focus on the human and technical mediations that frame the relationship between supply and demand. He has published several books in both French and English including On the origins of self-service (Routledge, forthcoming).

Johan Hagberg, PhD, is a Senior Lecturer in Marketing at the School of Business, Economics and Law, University of Gothenburg. His research examines market practices in the field of retailing. His current work investigates consumer logistics, digitalization of consumption and retailing.

Niklas Hansson is PhD in European Ethnology and senior researcher at the Centre for Consumer Science, University of Gothenburg, Sweden. His current work examines digitalization of ethical consumption practices, consumer logistics and marketization of cultural heritage on second hand markets in the Swedish context.

Magdalena Petersson McIntyre is PhD in European Ethnology and Associate Professor at the Centre for Consumer Science, University of Gothenburg, Sweden. Her research interests are within consumption, gender and retail and she has published on fashion, service work and normativity.

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Editorial
Routledge
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0367875497
ISBN 13 
9780367875497
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
272
Editor
Cochoy Franck, Hagberg Johan, McIntyre Magdalena, Sörum Niklas
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138124899: Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research)

Edición Destacada

ISBN 10:  1138124893 ISBN 13:  9781138124899
Editorial: Routledge, 2017
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