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On The Origins of Self-Service (Routledge Studies in the History of Marketing) - Tapa blanda

Libro 2 de 8: Routledge Studies in the History of Marketing

Cochoy, Franck

 
9780367872601: On The Origins of Self-Service (Routledge Studies in the History of Marketing)

Sinopsis

Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in

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Acerca del autor

Franck Cochoy is Professor of Sociology at the University of Toulouse, France. He is one of France’s most influential economic sociologists and has published extensively in the area of critical marketing and consumer culture, specifically the market mediations between producers and consumers, from marketing to packaging, via advertising and other devices.

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