The Foundations of Marketing Practice: A history of book marketing in Germany (Routledge Studies in the History of Marketing) - Tapa blanda

Libro 3 de 8: Routledge Studies in the History of Marketing

Fullerton, Ronald

 
9780367871529: The Foundations of Marketing Practice: A history of book marketing in Germany (Routledge Studies in the History of Marketing)
Tapa blanda
ISBN 10: 0367871521 ISBN 13: 9780367871529
Editorial: Routledge, 2019

Sinopsis

During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

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Acerca del autor

Ronald A. Fullerton is an independent scholar living in Toronto, Canada, having held academic appointments around the globe including American University in Cairo, University of the South Pacific, Emory University, the University of Massachusetts, Visiting Professor at Quinnipiac University in the USA and most recently at California State University, Northridge, USA. He is editor of two collections of readings on marketing history - Research in Marketing: Explorations in the History of Marketing, and Historical Perspectives in Marketing. He has published over 100 book chapters and articles which have appeared in, among other publications, the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Macromarketing, Journal of Advertising, Marketing Theory, Journal of Consumer Behavior, Journal of Social History, and Journal of Historical Research in Marketing. He serves on the Editorial Advisory Boards of the Journal of Historical Research in Marketing, European Business Review, and Journal of Macromarketing. He holds a PhD in History from the University of Wisconsin.

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Editorial
Routledge
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0367871521
ISBN 13 
9780367871529
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
212
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138848221: The Foundations of Marketing Practice: A history of book marketing in Germany (Routledge Studies in the History of Marketing)

Edición Destacada

ISBN 10:  1138848220 ISBN 13:  9781138848221
Editorial: Routledge, 2015
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