Artículos relacionados a Consumer Vulnerability: Conditions, contexts and characteris...

Consumer Vulnerability: Conditions, contexts and characteristics (Routledge Studies in Critical Marketing) - Tapa blanda

Libro 1 de 4: Routledge Studies in Critical Marketing
 
9780367868024: Consumer Vulnerability: Conditions, contexts and characteristics (Routledge Studies in Critical Marketing)

Sinopsis

Comprehensive multi-disciplinary analysis of  the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Kathy Hamilton, is Senior Lecturer in Marketing, University of Strathclyde UK; Susan Dunnett, is Lecturer in Marketing, University of Edinburgh, UK; Maria Piacentini, is Professor in Consumer Behaviour, Lancaster University, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.