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Business Models: Innovation, Digital Transformation, and Analytics (Data Analytics Applications) - Tapa dura

Libro 22 de 26: Data Analytics Applications
 
9780367862794: Business Models: Innovation, Digital Transformation, and Analytics (Data Analytics Applications)
Tapa dura
ISBN 10: 0367862794 ISBN 13: 9780367862794
Editorial: Auerbach Publications, 2020

Sinopsis

Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.

The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how:

  • Business models can analyze digital transformation scenarios

  • Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition

  • The environment effects the profitability of the high-growth enterprise business models

  • Employer branding business models are perceived by the generation Z workforce

  • To implement responsible business models in the enterprise

  • Cyber risk is captured in business models

  • Decision algorithms are important to business analytics

This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

An associate professor at the Czestochowa University of Technology, Faculty of Management, Iwona Otola PhD is well recognized in Poland and abroad for her expertise in management issues. Her scientific interests focus on strategic management, resource-based view, business models, entrepreneurship and competitiveness of the enterprises. She has published over 100 papers and 6 books.

An associate professor of Czestochowa University of Technology, Faculty of Management. Marlena Grabowska PhD is well recognized in Poland and abroad for her expertise in management issues: business models, competitiveness and innovativeness of enterprises, enterprise value management and corporate governance. She has published over 130 papers and 5 books.

De la contraportada

The purpose of this book is to show how high-growth enterprises create their business models. To illustrate the background of this topic, the concepts of business models existing in the literature are presented along with their perspective on further development and external conditions that affect them.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Auerbach Publications
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367862794
ISBN 13 
9780367862794
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
202
Editor
Otola Iwona, Grabowska Marlena
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania