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Relationship Marketing in the Digital Age (Routledge Studies in Marketing) - Tapa blanda

Libro 18 de 60: Routledge Studies in Marketing

Palmatier, Robert; Steinhoff, Lena

 
9780367786922: Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Tapa blanda
ISBN 10: 0367786923 ISBN 13: 9780367786922
Editorial: Routledge, 2021

Sinopsis

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

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Acerca del autor

Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the global research director of the Sales & Marketing Strategy Institute, a global organization focused on linking business and academics for knowledge.

Lena Steinhoff is Assistant Professor of Service Management at the Institute for Marketing and Service Research at the University of Rostock in Germany. She is also an affiliated faculty of the Center for Sales and Marketing Strategy at the Foster School of Business at the University of Washington.

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Editorial
Routledge
Año de publicación
2021
Idioma
Inglés
ISBN 10 
0367786923
ISBN 13 
9780367786922
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
264
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania