Protest Public Relations: Communicating dissent and activism (Routledge New Directions in PR & Communication Research) - Tapa blanda

Libro 27 de 43: Routledge New Directions in PR & Communication Research
 
9780367664985: Protest Public Relations: Communicating dissent and activism (Routledge New Directions in PR & Communication Research)
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ISBN 10: 0367664984 ISBN 13: 9780367664985
Editorial: Routledge, 2020

Sinopsis

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen.

Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers.

Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

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Acerca del autor

Ana Adi is a Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin. When not analysing public relations from a critical perspective, Dr Adi’s research, teaching and consultancy focuses on the strategic uses of digital and social media in a variety of communication fields. You can find more about her work on www.anaadi.net.

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Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367664984
ISBN 13 
9780367664985
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
318
Editor
Adi Ana
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780815386995: Protest Public Relations: Communicating dissent and activism (Routledge New Directions in PR & Communication Research)

Edición Destacada

ISBN 10:  0815386990 ISBN 13:  9780815386995
Editorial: Routledge, 2018
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