Artículos relacionados a How to Win at CRM: Strategy, Implementation, Management

How to Win at CRM: Strategy, Implementation, Management - Tapa blanda

Kinnett, Seth

 
9780367657888: How to Win at CRM: Strategy, Implementation, Management
Tapa blanda
ISBN 10: 0367657880 ISBN 13: 9780367657888
Editorial: Auerbach Publications, 2020

Sinopsis

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Seth Kinnett

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Auerbach Publications
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367657880
ISBN 13 
9780367657888
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
220
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania