Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics) - Tapa blanda

Moss, Danny; Desanto, Barbara

 
9780367653408: Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics)
Tapa blanda
ISBN 10: 0367653400 ISBN 13: 9780367653408
Editorial: Routledge, 2026

Sinopsis

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work.

Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.

Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.

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Acerca del autor

Danny Moss, PhD, is Emeritus Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research.

Barbara DeSanto, Ed.D, APR, Fellow PRSA, Kansas State University Emeritus Professor, worked in journalism and public relations for 10 years, and spent the next 30 years in the classroom.

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Editorial
Routledge
Año de publicación
2026
Idioma
Inglés
ISBN 10 
0367653400
ISBN 13 
9780367653408
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
154
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania