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Information Asymmetry in Online Advertising (Routledge Studies in Marketing) - Tapa dura

Libro 23 de 60: Routledge Studies in Marketing

Wiktor, Jan W.; Sanak-Kosmowska, Katarzyna

 
9780367652128: Information Asymmetry in Online Advertising (Routledge Studies in Marketing)
Tapa dura
ISBN 10: 0367652129 ISBN 13: 9780367652128
Editorial: Routledge, 2021

Sinopsis

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

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Acerca del autor

Jan W. Wiktor is a Full Professor of Economic Sciences in the Department of Marketing, College of Management Sciences and Quality at Cracow University of Economics (CUE). His research interests include marketing management, marketing communication, international marketing, euromarketing, and international management. He is the head of CUE’s Department of Marketing, member of the University Council, chairman of the Advisory Board of the Polish Scientific Marketing Association, member of the Committee for Organizational and Management Sciences of the Polish Academy of Sciences (PAN) and the Commission for Economic Sciences of the Polish Academy of Learning (PAU).

Katarzyna Sanak-Kosmowska holds a PhD in Economics and is Assistant Professor in the Department of Marketing, College of Management Sciences and Quality at Cracow University of Economics. Her research interests include online marketing communication, the psychology of consumer behaviour, and advertising. She is a member of the American Marketing Association, member of the International Association of Researchers and Scientists in Latvia, member of the Polish Scientific Marketing Association, and member of the Spokespersons for Science Association.

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Editorial
Routledge
Año de publicación
2021
Idioma
Inglés
ISBN 10 
0367652129
ISBN 13 
9780367652128
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
230
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania