Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics) - Tapa dura

Libro 12 de 15: Absolute Essentials of Business and Economics

Proctor, Tony

 
9780367643454: Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)

Sinopsis

This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and how technology can be used within the process.

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Acerca del autor

Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.

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Otras ediciones populares con el mismo título

9780367643461: Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)

Edición Destacada

ISBN 10:  0367643464 ISBN 13:  9780367643461
Editorial: Routledge, 2024
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