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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores (Routledge Focus on Business and Management) - Tapa blanda

Libro 54 de 107: Routledge Focus on Business and Management

Boustani, Ghalia

 
9780367628550: Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores (Routledge Focus on Business and Management)
Tapa blanda
ISBN 10: 0367628554 ISBN 13: 9780367628550
Editorial: Routledge, 2023

Sinopsis

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

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Acerca del autor

Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne and holds a Doctorate degree from Ecole Supérieure des affaires. Her main research interest is in ephemeral retailing; she has developed her first research on pop-up stores in the Middle East and now is focusing her research on studying pop-up stores in Europe.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2023
Idioma
Inglés
ISBN 10 
0367628554
ISBN 13 
9780367628550
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
146
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania