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Strategic Communication and AI: Public Relations with Intelligent User Interfaces (Global PR Insights) - Tapa dura

Libro 5 de 5: Global PR Insights

Moore, Simon; Hübscher, Roland

 
9780367627799: Strategic Communication and AI: Public Relations with Intelligent User Interfaces (Global PR Insights)

Sinopsis

This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

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Acerca del autor

Simon Moore is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA.

Roland Hübscher is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA.

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