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Influencing Customer Demand: An Operations Management Approach - Tapa dura

 
9780367619985: Influencing Customer Demand: An Operations Management Approach
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ISBN 10: 0367619989 ISBN 13: 9780367619985
Editorial: CRC Press, 2021

Sinopsis

In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue.

The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM).

This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.

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Acerca del autor

M. Hemmati is a Ph.D. student at the Amirkabir University of Technology. She received her BS degree in Industrial Engineering from the Isfahan University of Technology, Isfahan, Iran, in 2014 and her MSc degree in Industrial Engineering from Amirkabir University of Technology, Tehran, Iran, in 2016. Her research interests include mathematical optimization, supply chain management, pricing, and demand management. Moreover, she has published 9 papers in scientific conferences and journals and received Iran’s national elite scholarship award. In 2017, She received the best MSc theses award from the Amirkabir University of Technology.

Mohsen S. Sajadieh is an assistant professor in the Industrial Engineering & Management Systems Department, Amirkabir University of Technology, Iran. He earned his Ph.D. in Industrial Engineering from Sharif University of Technology, Iran in 2009. He held a visiting position at Aarhus School of Business in Denmark in 2008. His research interests center on logistics and supply chain management. Mohsen is an expert, working as a consultant and project manager of logistics and supply chain projects for well-known companies in Iran. He also serves as a referee for many international journals.

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Editorial
CRC Press
Año de publicación
2021
Idioma
Inglés
ISBN 10 
0367619989
ISBN 13 
9780367619985
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
288
Editor
Hemmati Mahya, Sajadieh Mohsen S.
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
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