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Building Corporate Identity, Image and Reputation in the Digital Era (Routledge Studies in Marketing) - Tapa blanda

Libro 22 de 60: Routledge Studies in Marketing
 
9780367531249: Building Corporate Identity, Image and Reputation in the Digital Era (Routledge Studies in Marketing)
Tapa blanda
ISBN 10: 0367531240 ISBN 13: 9780367531249
Editorial: Routledge, 2023

Sinopsis

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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Acerca del autor

T C Melewar is Professor of Marketing and Strategy with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.

Charles Dennis is Professor of Consumer Behaviour with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.

Pantea Foroudi is a Senior Lecturer in Branding with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.

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Editorial
Routledge
Año de publicación
2023
Idioma
Inglés
ISBN 10 
0367531240
ISBN 13 
9780367531249
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
572
Editor
Melewar T C, Dennis Charles, Foroudi Pantea
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania