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Strategic Internal Communication: A Practitioner’s Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture - Tapa dura

Heide, Mats; Dahlman, Susanne

 
9780367435387: Strategic Internal Communication: A Practitioner’s Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture
Tapa dura
ISBN 10: 0367435381 ISBN 13: 9780367435387
Editorial: Routledge, 2020

Sinopsis

This book offers a holistic perspective on internal communication, that is the fundamental for a successful organization, and combines the latest research with practical tools how to implement strategic internal communication.

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Acerca del autor

Susanne Dahlman is CEO of Dahlman Kommunikation and has extensive experience working alongside leaders and communicators in improving internal communication. She supports change processes, develops communicative leadership and executes training programs for managers and management teams. Susanne also offers professional networks and forums for executive communication managers. She regularly conducts training and seminars on behalf of the Swedish Communication Association, a member network for professional communicators.

Mats Heide is Professor in Strategic Communication at Lund University. He is a globally recognized thought leader in strategic communication and has published over 120 publications, including 15 books and one major leading textbook on strategic communication.

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Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367435381
ISBN 13 
9780367435387
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
170
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania