Sports Business Management: Decision Making Around the Globe - Tapa dura

Foster, George; O'Reilly, Norm; Dávila, Antonio

 
9780367356057: Sports Business Management: Decision Making Around the Globe
Tapa dura
ISBN 10: 0367356058 ISBN 13: 9780367356057
Editorial: Routledge, 2020

Sinopsis

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.

Foster, O'Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations.

The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

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Acerca del autor

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.

Norm O’Reilly is Dean of the Graduate School of Business at the University of Maine in Portland, Maine, USA.

Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367356058
ISBN 13 
9780367356057
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
626
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780367356064: Sports Business Management: Decision Making Around the Globe

Edición Destacada

ISBN 10:  0367356066 ISBN 13:  9780367356064
Editorial: Routledge, 2020
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