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A Wall Street Guidebook for Journalism and Strategic Communication - Tapa dura

Swasy, Alecia

 
9780367348038: A Wall Street Guidebook for Journalism and Strategic Communication
Tapa dura
ISBN 10: 0367348039 ISBN 13: 9780367348038
Editorial: Routledge, 2020

Sinopsis

This book provides media professionals the savvy they need to navigate the world of finance and money. It breaks down essential skills like how to interpret key financial data on companies and employ that research in crafting compelling stories and messages for both readers and clients.

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Acerca del autor

Alecia Swasy is the Donald W. Reynolds Chair in Business Journalism at Washington & Lee University. Swasy earned her Ph.D. from the University of Missouri after working for more than two decades as an editor and reporter at the Wall Street Journal, Tampa Bay Times and other publications.

Swasy is the author of Soap Opera: The Inside Story of Procter & Gamble and Changing Focus: Kodak and the Battle to Save a Great American Company, both published by Times Books. How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms, based on Swasy’s dissertation, was published by Lexington Books.

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Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367348039
ISBN 13 
9780367348038
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
166
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania