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Theory, Development, and Strategy in Transmedia Storytelling (Routledge Advances in Transmedia Studies) - Tapa dura

Libro 2 de 7: Routledge Advances in Transmedia Studies

Gambarato, Renira Rampazzo; Alzamora, Geane Carvalho; Tárcia, Lorena

 
9780367343040: Theory, Development, and Strategy in Transmedia Storytelling (Routledge Advances in Transmedia Studies)
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ISBN 10: 0367343045 ISBN 13: 9780367343040
Editorial: Routledge, 2020

Sinopsis

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.

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Acerca del autor

Renira Rampazzo Gambarato is Associate Professor in Media and Communication Studies at Jönköping University, in Sweden. Her area of expertise revolves around fiction and nonfiction transmedia studies. She is the co-editor of the recent books The Routledge Companion to Transmedia Studies (2019) and Exploring Transmedia Journalism in the Digital Age (2018).

Geane Carvalho Alzamora is Associate Professor in Social Communication at Federal University of Minas Gerais, Brazil. Her area of expertise revolves around transmedia studies, semiotics and digital journalism. She is the co-editor of the recent books Exploring Transmedia Journalism in the Digital Age (2018) and Textualidades Midiáticas (2017).

Lorena Tárcia is Associate Professor in Social Communication at University Center of Belo Horizonte, Brazil. Her area of expertise revolves around transmedia studies, education, and journalism. She is the author of several articles published in peer-reviewed journals, such as Journalism Studies, International Journal of Communication, and Global Media and Communication.

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Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367343045
ISBN 13 
9780367343040
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
180
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania