Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment - Tapa dura

Datta, Surja; Roy, Sandeep; Kutzewski, Tobias

 
9780367322496: Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment
Tapa dura
ISBN 10: 0367322498 ISBN 13: 9780367322496
Editorial: Routledge, 2021

Sinopsis

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.

An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Surja Datta is a senior lecturer in Strategy and Innovation at Oxford Brookes University, UK. Surja has published extensively, including books, book chapters and journal articles, and is Associate Editor of an international technology management journal. His research interests include business history, innovation and creativity.

Sandeep Roy is a growth innovation advisor with specialisms in business model innovation, disruptive growth and digital strategy. He has over 25 years of industry experience, working with renowned multinationals such as Lloyds Banking Group, Tata Consulting, Wipro, Citigroup, Standard Chartered Bank and American Express Bank.

Tobias Kutzewski is currently conducting research towards his PhD at VU University, Amsterdam, the Netherlands. His research interests include entrepreneurship, innovation and research methods. Furthermore, Tobias works as an interim finance manager and is a chartered accountant at the ACCA. He gained extensive practice experience working with Accenture, Deloitte, ING and at a Venture Capital Fund.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2021
Idioma
Inglés
ISBN 10 
0367322498
ISBN 13 
9780367322496
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
158
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780367322502: Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment

Edición Destacada

ISBN 10:  0367322501 ISBN 13:  9780367322502
Editorial: Routledge, 2021
Tapa blanda