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Death in a Consumer Culture (Routledge Interpretive Marketing Research) - Tapa blanda

 
9780367278953: Death in a Consumer Culture (Routledge Interpretive Marketing Research)
Tapa blanda
ISBN 10: 0367278952 ISBN 13: 9780367278953
Editorial: Routledge, 2019

Sinopsis

Organised into four sections covering: The Death Industry; Death Rituals and Consumption; Death and the Body and Critiques of the Death-Consumption Link, Death in Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries.

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Acerca del autor

Susan Dobscha is Professor of Marketing at Bentley University in Waltham, USA. She explores gender issues in marketing, particularly in the context of the Filene's Basement Bridal Event; consumer resistance to marketing tactics; and the role of consumption in a woman's transition into first-time motherhood. She has also studied sustainability issues related to consumer culture. She has written articles for Harvard Business Review, Journal of Public Policy and Marketing, Journal of Macromarketing, Consumption, Markets, and Culture, Marketing Education Review, Advances in Consumer Research, Developments in Marketing Science, and Advertising and Society Review, and has presented her work at numerous conferences. She recently co-chaired the 9th ACR Conference on Gender, Marketing, and Consumer Behavior.

 

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Editorial
Routledge
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0367278952
ISBN 13 
9780367278953
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
352
Editor
Dobscha Susan
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania