Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently - Tapa dura

Deneffe, Daniel; Vantrappen, Herman

 
9780367243562: Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently

Sinopsis

Providing a ground-breaking approach to making better business strategy decisions this is a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today’s hero companies.

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Acerca del autor

Daniel Deneffe is the Managing Director of Deneffe Consulting and a former Partner at Arthur D. Little. He is also a Professor of Strategy and Managerial Economics at Hult International Business School and teaches Business Strategy in the Real World at Harvard University’s Division of Continuing Education.

Herman Vantrappen is the Managing Director of Akordeon, a strategic advisory firm. A former partner at Arthur D. Little, he has published numerous articles in a variety of journals, including Long Range Planning, MIT Sloan Management Review, Strategy & Leadership and Harvard Business Review.

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