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Celebrity, Convergence and Transformation (Key Issues in Marketing Management) - Tapa blanda

Libro 11 de 23: Key Issues in Marketing Management
 
9780367230869: Celebrity, Convergence and Transformation (Key Issues in Marketing Management)
Tapa blanda
ISBN 10: 0367230860 ISBN 13: 9780367230869
Editorial: Routledge, 2019

Sinopsis

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

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Acerca del autor

Douglas Brownlie is Professor of Marketing and Consumer Culture in the School of Business, University of Dundee, UK.

Paul Hewer is a Reader in the Department of Marketing at Strathclyde University, Glasgow, UK.

Finola Kerrigan is a Reader in Marketing and Consumption at the University of Birmingham, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0367230860
ISBN 13 
9780367230869
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
276
Editor
Brownlie Douglas
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania