Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals) - Tapa dura

Weinstein, Art; Johnson, William C.

 
9780367230180: Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)
Tapa dura
ISBN 10: 0367230186 ISBN 13: 9780367230180
Editorial: CRC Press, 2019

Sinopsis

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

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Acerca del autor

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

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Editorial
CRC Press
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0367230186
ISBN 13 
9780367230180
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
388
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781574442403: Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

Edición Destacada

ISBN 10:  1574442406 ISBN 13:  9781574442403
Editorial: CRC Press, 1999
Tapa dura