Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals) - Tapa dura

Weinstein, Art; Johnson, William C.

9780367230180: Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)

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ISBN 10: 0367230186 ISBN 13: 9780367230180

Editorial: CRC Press, 2019

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First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

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Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

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EditorialCRC Press
A�o de publicaci�n2019
ISBN 10 0367230186
ISBN 13 9780367230180
Encuadernaci�nTapa dura
IdiomaIngl�s
N�mero de edici�n1
N�mero de p�ginas388
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9781574442403: Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

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ISBN 10: 1574442406 ISBN 13: 9781574442403
Editorial: CRC Press, 1999
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

Weinstein, Art; Johnson, William C.

Publicado por CRC Press, 2019

ISBN 10: 0367230186 ISBN 13: 9780367230180

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Hardcover. Condici�n: New. BRAND NEW hardcover. Book. N� de ref. del art�culo: 144356

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Weinstein, A: Designing and Delivering Superior Customer Val

Art Weinstein (Nova Southeastern University, Fort Lauderdale, Florida, USA)|William C. Johnson

Publicado por Taylor & Francis, 2019

ISBN 10: 0367230186 ISBN 13: 9780367230180

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Gebunden. Condici�n: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The . N� de ref. del art�culo: 594567494

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