Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement (Routledge Studies in Marketing) - Tapa dura

Libro 13 de 60: Routledge Studies in Marketing
 
9780367172695: Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement (Routledge Studies in Marketing)
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ISBN 10: 0367172690 ISBN 13: 9780367172695
Editorial: Routledge, 2020

Sinopsis

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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Acerca del autor

Kathy Knox, Ph.D. is a research psychologist with expertise in human development, health education, social marketing, and applied health behaviour change across a range of settings.

Krzysztof Kubacki is Professor of Marketing and Society at Auckland University of Technology, New Zealand. Most of his recent work focuses on the identification, trial, evaluation and critique of behaviour change programs, but Krzysztof is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems.

Sharyn Rundle-Thiele is director of Social Marketing, Griffith Business School and editor-in-chief of Journal of Social Marketing. Drawing on her commercial marketing background Sharyn’s research focuses on applying marketing tools and techniques to change behaviour for the better.

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Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367172690
ISBN 13 
9780367172695
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
224
Editor
Knox Kathy, Kubacki Krzysztof, Rundle-Thiele Sharyn
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780367641542: Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement (Routledge Studies in Marketing)

Edición Destacada

ISBN 10:  0367641542 ISBN 13:  9780367641542
Editorial: Routledge, 2022
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