Strategic and Innovative Pricing: Price Models for a Digital Economy (Routledge Research in Strategic Management) - Tapa dura

Libro 9 de 13: Routledge Research in Strategic Management

Iveroth, Einar; Cöster, Mathias; Olve, Nils-Göran

 
9780367148706: Strategic and Innovative Pricing: Price Models for a Digital Economy (Routledge Research in Strategic Management)
Tapa dura
ISBN 10: 0367148706 ISBN 13: 9780367148706
Editorial: Routledge, 2020

Sinopsis

This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.

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Acerca del autor

Mathias Cöster is an Assistant Professor in Business Studies at Uppsala University, Sweden.

Einar Iveroth is an Associate Professor in Business Studies at Uppsala University, Sweden.

Nils-Göran Olve is a Guest Professor with Linköping University and Uppsala University, Sweden.

Carl-Johan Petri is an Assistant Professor in Economic Information Systems at Linköping University, Sweden.

Alf Westelius is a Professor of Digitisation and Management at Linköping University, Sweden.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367148706
ISBN 13 
9780367148706
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
184
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780367500214: Strategic and Innovative Pricing: Price Models for a Digital Economy (Routledge Research in Strategic Management)

Edición Destacada

ISBN 10:  0367500213 ISBN 13:  9780367500214
Editorial: Routledge, 2022
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