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Consumer Culture And Tv Programming - Tapa dura

Andersen, Robin K

 
9780367004750: Consumer Culture And Tv Programming
Tapa dura
ISBN 10: 0367004755 ISBN 13: 9780367004750
Editorial: Routledge, 2020

Sinopsis

Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the history of television, until now, direct product placement within fiction has not been a significant marketing strategy. This broadcasting/marketing configuration marks a another definitive step in the history of the commercialization of television. This book is an exploration of the interconnections between media economics and communication discourse. The recessionary, highly competitive economic environment of the 1980s, which affected networks, independent broadcasting, and the media industry in general, has been widely noted in the business pages of the national press. But the dramatic effects on programming wrought by the financial strategies of this period are yet to be understood. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

<P>Robin Andersen is associate professor of communication at Fordham University.</P>

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0367004755
ISBN 13 
9780367004750
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
320
Contacto del fabricante
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