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Sinopsis
Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today's competitive labor market. MindTap assignments and resources reinforce the important skills and concepts from the text. Based on interviews with business practitioners and extensive research into the latest technologies and best practices, the 11th edition offers advice on building a personal brand, maintaining a professional online presence, using LinkedIn effectively and creating a winning résumé. Real-world assignments and digital practice tools equip students with communication skills to help them stand out in business today and in the future.
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A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books.
Dana Loewy taught business communication at California State University, Fullerton for nearly two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she also taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. Dr. Loewy has played an increasingly significant role in collaborating with Dr. Guffey on recent editions of Essentials of Business Communication and Business Communication: Process & Product. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English at the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest―literary criticism, translation, business communication, and business ethics.
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Business Communication Process
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Business Communication Process
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Cengage Learning, 2024
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ISBN 13: 9780357984109
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Business Communication: Process & Product
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