Simplify: How the Best Businesses in the World Succeed - Tapa blanda

Koch, Richard; Lockwood, Greg

 
9780349411842: Simplify: How the Best Businesses in the World Succeed
Tapa blanda
ISBN 10: 0349411840 ISBN 13: 9780349411842
Editorial: Little, Brown, 2016

Sinopsis

For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?

Working with venture capitalist Greg Lockwood, his co-author on SUPERCONNECT, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.

The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.

With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Richard Koch is a millionaire entrepreneur who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.

Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Little, Brown
Año de publicación
2016
Idioma
Inglés
ISBN 10 
0349411840
ISBN 13 
9780349411842
Encuadernación
Tapa blanda
Número de páginas
336
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781599185996: Simplify: How the Best Businesses in the World Succeed

Edición Destacada

ISBN 10:  1599185997 ISBN 13:  9781599185996
Editorial: ENTREPRENEUR PR, 2016
Tapa dura