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Sinopsis
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.
Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.
De la contraportada
'A fascinating book . . . Compelling . . . . The research is excellent' Management Today
There's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
'Fascinating stories, some big thoughts and an intriguing argument' Evan Davis
'Level-headed but optimistic, Niche is a business plan for the brain, and a manifesto for quality' Michael Wolff
"Sobre este título" puede pertenecer a otra edición de este libro.
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
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Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
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Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
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Little, Brown Book Group, GB, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
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Paperback. Condición: New. As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net. Nº de ref. del artículo: LU-9780349123004
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Publicado por
Little, Brown Book Group, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
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Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2012. Paperback. Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail Num Pages: 256 pages. BIC Classification: KJMV7. Category: (G) General (US: Trade). Dimension: 196 x 150 x 17. Weight in Grams: 206. . . . . . Nº de ref. del artículo: V9780349123004
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