Labour's landslide victory in 1997 was one of the most extraordinary events in modern political history. The party's triumph was not only a total repudiation of the Tories but also the apotheosis of a revolution within Labour, and an urgent demand for the Conservatives to undergo their own period of change. In this reissued book, published with a new Afterword, Philip Gould, one of the world's leading political strategists and a key advisor to Tony Blair during the period, describes brilliantly how it was done, frankly assesses how successful New Labour was in government, and what will be its lasting impact.
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Philip Gould was senior strategic adviser to Tony Blair, and runs his own political consultancy. He lives with his wife, Gail Rebuck, and their two children in North London.
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