Introduction to Multimodal Analysis - Tapa blanda

Machin, David

 
9780340929384: Introduction to Multimodal Analysis
Tapa blanda
ISBN 10: 0340929383 ISBN 13: 9780340929384
Editorial: Bloomsbury Academic, 2007

Sinopsis

Introduction to Multimodal Analysis is a unique and accessible textbook
that clearly and critically explains this groundbreaking approach to
visual analysis. Each chapter outlines the tools for analysis and takes
the reader through examples of analysis, providing a model that can then
be followed. All visual media compositions, such as photographs,
advertisements, newspapers and websites, are carefully designed. A
photograph of a soldier, an advertisement for a car, a magazine cover or
the opening titles to a news programme are thought out to create the
appropriate effect. Designers use semiotic tools such as colour,
framing, focus, positioning of elements and font style to communicate
with the viewer. These choices make up a visual language that we can
analyse. Multimodal analysis looks at the separate components of this
language to build up a toolkit for analysing the grammar of visual
design. The book includes an assessment of the claim that there is a
visual grammar and important differences between images and language and
the way they create meaning are identified. Including images throughout
and a colour plate section, Introduction to Multimodal Analysis is an
essential resource for students studying multimodality within visual
communication in media and cultural studies, critical discourse
analysis, journalism studies or linguistics.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

David Machin, Department of Media and Communication Studies, Örebro Unversity, Sweden. His books include Global Media Discourse (2007), Introduction to Multimodal Analysis (2007), Analysing Popular Music (2010) and The Language of Crime and Deviance (2012). He is co-editor of the journal Social Semiotics.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Bloomsbury Academic
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0340929383
ISBN 13 
9780340929384
Encuadernación
Tapa blanda
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
WordUnited GmbH
distribution@wordunited.com

Theodorstrasse 105
DUSSELDORF
40472
Alemania