Viral Loop: The Power of Pass-it-on - Tapa blanda

Viral Loop

Paperback. Condición: Very Good. 273 pages. Here's how it works: you read a book you enjoy and you tell a friend. That frien d tells another friend, the next friend tells the next, and so on and so forth, until the book becomes that year's word-of-mouth bestseller. That first recommen dation gives birth to many. Simple. The concept of pass-it-on is not so new and not so revolutionary â?? think Tupperware parties â?? that is, until f orward-thinking Web companies got hold of it and created their own, mightily eff icient, money-spinning model known as the Viral Loop: the ability to grow a comp any exponentially because the customers themselves spread it. Super simple.Outfi ts such as Google, eBay, Flickr and Facebook all employ the model at the core of their business; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the poin t of using Facebook if none of your friends can see your profile, or using Flick r if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need a nd desire, growth can, and will, take care of itself. Business has never been so straightforward, or so it would seem.In this ground-breaking work, the first to analyze this paradigm-busting phenomenon, we are introduced to the architects of the Viral Loop and the companies which profit from its mechanics. Insightful , timely and revelatory, it will reveal the secrets behind the most successful b usinesses in recent history, and will explain how the Loop will catch you up, so oner rather than later. Nº de ref. del artículo: 5760k

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