Sinopsis
Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.
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Acerca del autor
Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registerd Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.
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Writing Copy for the Web in a Week
Publicado por
Hodder & Stoughton, 1750
ISBN 10: 0340858028
ISBN 13: 9780340858028
Antiguo o usado
Tapa blanda
Librería: LiLi - La Liberté des Livres, CANEJAN, Francia
Calificación del vendedor: 5 de 5 estrellas
Condición: very good. Le livre peut montrer des signes d'usure dus a une utilisation constante, etre marque, porter des marques d'identification ou presenter plusieurs dommages esthetiques mineurs. vendeur professionnel; envoi soigne en 24/48h. Nº de ref. del artículo: 2507160004704
Comprar usado
EUR 7,99
Envío por EUR 65,00
Se envía de Francia a Estados Unidos de America
Se envía de Francia a Estados Unidos de America
Cantidad disponible: 1 disponibles