Sinopsis
Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.
This third edition has been fully revised and updated for the 2002 series relaunch."Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Eric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises.
Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education."Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing in a week 3rd edition (IAW)
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Hodder & Stoughton 31/07/2002, 2002
ISBN 10: 034084955X
ISBN 13: 9780340849552
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Imagen de archivo
Marketing in a week 3rd edition (IAW)
Publicado por
Hodder & Stoughton 31/07/2002, 2002
ISBN 10: 034084955X
ISBN 13: 9780340849552
Antiguo o usado
Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780340849552
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